Company > Shopping Guide GmbH

Shopping Guide GmbH

Headquartered in Munich, Shopping Guide GmbH operates the pan-European shopping and consumer review website Ciao in seven European markets and provides customers from Great Britain (, Germany (, France (, Spain (, Italy (, the Netherlands ( and Sweden ( with extensive shopping advice on the web.

Internet users will find more than 11,9 million products and offers from more than 6,600 online merchants and more than 7,1 million independent product evaluations and reviews of people’s experiences in over 20 top categories.

Since the acquisition in March 2012, Shopping Guide GmbH is a subsidiary of LeGuide Group.

Company Milestones

2011Foundation of Shopping GmbH
2012Asset deal to acquire shopping community Ciao from Microsoft subsidiary Ciao GmbH in March
Appointment of Olivier Sichel as new CEO in July


Any questions?

Get in touch! Our teams are at your disposal for any questions. Contact us ›



* Click on the flag to visit the Ciao site for that country.